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Thrivent Advisor Network Raises the Bar With Advisor Gateway, a New Proprietary and Custom-Built Portal

Built from scratch with advisor input, the advanced tool provides improved functionality, enhanced cybersecurity, and a single login

Man sitting at conference table with laptop and mobile phone

Thrivent Advisor Network, the destination for independent purpose-driven advisors looking to deliver fiduciary advice as members of a community with shared values, continues to expand the range of resources available to affiliated advisors. The latest example is Advisor Gateway, a proprietary portal built from the ground-up to meet the need of advisors and their staff for technology that is secure, easy to use and integrates with existing systems. Creation of the new portal was a collaborative effort driven by input from the Thrivent Advisor Network Advisory Council, industry experts, and subject to extensive real-time beta testing.

Advisor Gateway allows advisors to connect with and receive direct data feeds from many of the business tools and technology partners they work with everyday. In addition to the convenience of a single login, advisors also benefit from enhanced cybersecurity protection that exceeds industry standards by mitigating browser password security risk. Advisor Gateway is the latest realization of Thrivent Advisor Network's commitment to providing infrastructure that gives advisors full back-office support including compliance, regulatory filings, contracts, supervision, and technology while they remain in control of their business and brand.

"We want to put enjoyment back into advisors' daily lives by eliminating administrative burdens and using our industry-leading tech stack and other offerings to help them provide an improved client experience. What our advisors told us they needed didn't exist, so we invested considerable resources to create Advisor Gateway," said Carolyn Armitage, Head of Thrivent Advisor Network. "By simplifying processes, the new portal increases efficiency, giving our advisors time back to enjoy what they love most which is building deeper relationships with clients."

After an industrywide analysis of existing technology, the leadership team at Thrivent Advisor Network Advisor concluded that none of the existing options offered what they were looking for and that creating a portal for the future meant starting from ground zero. Advisor Gateway was built with collaboration in mind, bringing together financial information, people, content, and resources in one digital location.

Among the most relevant features of Advisor Gateway is AdvicePay's new DocuSign integration, making it easier to go paperless in getting financial planning agreements signed, as well as to manage agreements and invoicing in a single system. It will also give advisors much more control over their own systems by allowing them to choose from a wide range of solutions and technology, such as CRM systems and reporting platforms, from multiple providers.

Other features include internal and external communications tools, curated content, account data, personalized news feeds, a team directory, portfolio reporting, market data and calendars. Additionally, clients will now have their agreement and invoice history in one convenient and secure place.

"Advisors told us they wanted easier access to their existing technology with fewer log-ins," said Juli Wilder, Head of Growth at Thrivent Advisor Network. "Advisor Gateway does not force a single tech stack into a box, but instead allows advisors to fit their tech stack into the portal. Like Advisor Gateway, we will continue to offer technology that accommodates advisor choice."

Since launch in September 2019, Thrivent Advisor Network has grown to oversee $6.3 billion in assets under management1.

About Thrivent Advisor Network

Thrivent Advisor Network, an SEC-registered investment adviser ("RIA"), is a new hybrid platform offered by Thrivent, a Fortune 500 diversified financial services organization helping more than two million clients achieve financial clarity. Thrivent created Thrivent Advisor Network as an opportunity for independent financial advisors to be part of a company committed to providing advisors the many benefits of a hybrid platform without the challenges of running their own RIA, while also helping advisors and clients connect their finances and values. Advisors who join Thrivent Advisor Network are seeking the freedom that comes from owning their own practice while still wanting the human connection and support that comes from being part of a community of professionals under the Thrivent Advisor Network RIA. Thrivent Advisor Network is positioned to serve as a significant partner to advisors looking to expand their capabilities and client offerings, boost their brand visibility, and enhance their practice.

Investment advisory services offered through Thrivent Advisor Network, LLC., a registered investment adviser and a subsidiary of Thrivent. SEC registration does not constitute an endorsement of the firm by the Commission, nor does it indicate that the adviser has attained a particular level of skill or ability.

1 As of January 31, 2021, Thrivent Advisor Network reported $5.3 billion in assets under management on its Form ADV.